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Drop Shipping Social Media Marketing Advice

Over the past few weeks we’ve been taking a look at drop shipping as a business model.  It’s become increasingly popular over the past few years, mainly because it’s a low risk business opportunity with extremely low entry costs.  However, it’s not enough to decide to set up a drop shipping business and sit back on your laurels, waiting for orders to start rolling in.  The most successful online businesses are those which market their products effectively.

Products can be sold via a simple website, a Facebook page, or on Amazon and other such websites.  Having a sales outlet for your products is just the beginning – you’ll now need to start the work of driving traffic towards where your products can be purchased and one of the best ways to do this is via social media platforms.  This is quite good news for the drop shipper – advertising using traditional media costs a lot of money, whilst the barrier to entry when it comes to digital/social media marketing is pretty low.  All you need is a computer, an internet connection and the energy to post on social media platforms like Facebook, Twitter, Pinterest and Instagram.

A Facebook Page for your business is easy to create (Facebook actually “talks” you through the process, with helpful suggestions here and there).  The page can be created using digital images of your products or business as your profile photo and as your Page header banner.  You can connect with Google Maps if you like, which will involve verifying your business to Google, which is usually done by receiving a text message with a verification number).  Don’t forget to post contact details, a link to your website and a phone number – the more methods people have for getting in touch, the more likely they are to do so.

Facebook adverts are surprisingly cheap and can be targeted at particular audiences, based on demographics shown in the Page’s Insights tab.  You can track and view every view, like, comment and click and even use a tracking pixel to see exactly what people do after they click on your ad.  This means that you can see just how effective your ad has been and tailor future ads to do an even more powerful job for you.

Facebook is also a great platform for engaging with customers and prospects – you can start conversations with people (and groups), post polls, run competitions and sales.  The secret to getting the most out of Facebook for your business is to encourage customer engagement – reaching out with comments, images, videos and messages.  It’s a great way to get your products seen by a wide audience, both here in the UK and overseas. 

Developing a voice for your business is essential for social media marketing – speak to your prospective customers in language and terms that resonate with them, but remember to “keep it real”.