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Build a Website that Works for your Business

Your company website is your opportunity to showcase your products or services to potential customers – this is true whether you operate online only or via a bricks and mortar business premises.  As such, your website is where potential customer and clients form their first impression and, as you know, first impressions are vital.  This is especially true for online search – if you don’t grab your website visitors’ attention right at the start, there are usually plenty of other places for them to go to find similar products or services.  Today we’re going to give you some tips to make sure that your website offers such a great customer experience that visitors will be hooked right from the start.

·        Mobile – make sure your website has responsive design that works across all types of device.   Most people searching to buy nowadays are much more likely to do so on a smartphone than on a desktop PC.  Offering a smooth and consistent appearance on any device is essential so that customers beginning their search on a smartphone during their lunch break or on their way home from work can transition easily onto a PC or tablet when they get home.  A mobile friendly website will not only deliver an enhanced customer experience, but it will also help you to rank higher with search engines such as Google, Bing, etc.

·        Easy Contact – make sure that you list your address (if relevant), phone number and operating hours on the home page of your website where visitors will find it easily.  The easier it is for customers to contact you or to find and visit your bricks and mortar shop, the better.  Don’t hide the contact information on one of your other website pages – visitors are less likely to find it or feel annoyed that they have to work so hard to find it.  Make sure you add a contact form to your website for prospective customers to make inquiries.

·        Images – Use attractive photos to display your products or services.  Great photos of your products taken from different angles will allow prospective buyers to get the information they need to place an order.  Good photos of you and your team will add some personality and authenticity to your website and your services, enhancing your brand and building trust with prospective clients.  Don’t make the mistake of using your smartphone to take a load of photos to upload – this could make your website, you and your products look amateur.  If possible, use a professional photographer, its well worth the investment.

·        Call to Action (CTA) – When a prospective customer lands on your website what do you want them to do next?  Visit your bricks and mortar shop?  Sign up for an email newsletter?  Phone for more information so that you can follow up the lead?  Make an online purchase?  You need to spell it out for the website visitor so include your Call to Action on your homepage where it is clearly visible.

Just building a website is not enough these days – there is so much competition online that you need to find ways to stand out amongst your competitors so that you can build your business to last and enjoy a smooth and easy cash flow, rather than struggling to stay in business and out of debt.