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Booking a Holiday for 2018 – Don’t Be Taken in by Misleading Holiday Deals

With Christmas over, many families here in the UK are beginning to think about organising their summer holidays under the assumption that booking a package deal early will mean getting a holiday cheaper.  We’re being inundated by special offers from holiday companies as they all compete to take the lion’s share of the holiday business in 2018.  However, according to watchdog Which? Magazine not all flights and holiday deals are the bargain they promise to be. 

A study carried out by the consumer watchdog magazine has revealed that several of the most popular holiday companies attempt to seduce potential customers with misleading time limited deals, some of which are breaking the law.  After tracking 30 popular deals, it was discovered that more than half of the prices were then offered at the same price when the time-limited offer deal ended and some of them were actually cheaper without the special deal!

When booking your holidays for 2018, it’s vital to compare prices with other holiday companies and travel agencies to check that any savings being offered are genuine.  With so many tour operators promoting attractive money off deals as we enter 2018, most claim that these offers are only available if you book by a certain date.  Some of the holiday deal prices investigated dropped by £50 per person the very day after the “mega sale” ended which adds up to a massive £200 for a family of four, money which could go a long way towards making the holiday more enjoyable with extra spending money for day trips or special meals.

Advertising such deals can be a breach of consumer regulations if they are discovered to be misleading and are likely to ensure that the average consumer goes ahead and completes a transaction that they would not otherwise have made if they were not under such time pressure.  The investigation discovered that tight deadlines, emotive language and countdown clocks are used by holiday companies in an attempt to rush prospective holiday makers into making a snap decision.  Consumers are being urged to take care and shop around when it comes to holiday deals.

Which? Has passed on its discoveries to the Advertising Standards Authority and Trading Standards in a bid to protect the British public from misleading holiday offers and holiday companies are scrambling to review their procedures to ensure that the deals they offer can be viewed as genuine. 

Following the investigation by the watchdog, the Association of British Travel Agents revealed that the number of complaints it receives on an annual basis about holiday pricing is fairly low, which indicates that the majority of price advertising is trustworthy.  However, the Association does encourage people to get in touch if they have any concerns about a holiday company’s advertising so that it can be fully investigated and action taken if necessary.

So, when booking your dream holiday for 2018, make sure you make the most of your money by ensuring that any deal you take advantage of is genuine and won’t leave you out of pocket or, worse still, in debt as so many holidays are booked on credit nowadays.