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The Benefits of a Business Logo

Until recent years it was usually large companies that had business logos – the rest of us just had names for our businesses.  However, with the advent of the internet came the requirement to have an online presence for all businesses, large and small.  This means having a business website and using social media platforms as a way of marketing your business to a wider audience, attracting more customers in the process.  Being online means being visual and a logo is the symbol by which your followers will recognise your business.  Nowadays, all businesses are encouraged to have a logo which can be used as a profile picture on social media platforms and acts as a signal to followers and customers that “this is your business”.

Having a logo will provide your company with an easily recognised visual symbol that can be placed on your website, your emails, all your other correspondence and marketing materials, ensuring constant exposure of your brand.  The more people who see your logo, the more your logo becomes associated with your brand and your business.  You can even use your logo on your promotional materials and on your products (if applicable).  Make sure that your logo is included in your email signature for additional exposure so that current customers learn to associate the symbol with you and your products or services.

A business logo gives you instant internet appeal, enabling you to establish your online presence easily with an eye-catching symbol.  It differentiates your company from competitors, helping you to stand out from the crowd and grab the attention of potential customers who are searching for products or services online.   

A logo can be used to define the personality of your company, making it more attractive to consumers.  A uniquely designed logo will project an air of innovation and originality, helping would-be customers to feel at ease with your company and enabling you to develop the brand trust necessary to keep your customers coming back for more.

In this Digital Age, your company logo is as important as your company name.  This means that if there’s a chance of including your company name (or initials) into your logo design, you should consider doing so. 

When considering a logo it’s best to get a professional to design one for you.  A graphic designer will have all the software and tools necessary to create a logo that complements your company, creating a positive first impression that will be reinforced over time.  A graphic designer will be experienced in designing logos and be able to advise you on colours, shapes, what to include, etc.  It’s also the case that getting your logo designed by a professional will mean that you’ll get the logo in the correct formats necessary to ensure that it can be used for a wide range of purposes, it will be convertible across all media, making it flexible and difficult to counterfeit.