Skip to content

Making the Most of Social Media for Business Owners

Most business owners nowadays know that having an online presence is an essential part of modern marketing.  However, having a website isn’t quite enough these days – you need a social media presence as well – as in a Facebook page, a Twitter account, an Instagram or Pinterest account, not to mention a LinkedIn account (though LinkedIn is basically social media B2B).  While you can use social media to spread the message of your business and raise awareness of what you have to offer, social media platforms offer some tricks and tools to make this easier.

  • Hashtags – these do so much more than underscore your tweets or Instagram posts, they can also be used to reach a wider audience, including potential customers in your target market.  Even if people don’t actually follow you, they search for relevant hashtags which means that they’ll see whatever you post that includes a hashtag that they are searching for or viewing.  Although there are no hard and fast rules on using hashtags, it’s always a good idea to look at the trending hashtags and try to say something relevant about your products or services connected to that hashtag.  With so many regular daily hashtags (#MondayMotivation, #WednesdayWisdom, #ThursdayThoughts, #SundayMorning, etc.) this can be relatively easy to do.  For example – “#MondayMotivation for home décor . . .”, “#WednesdayWisdom for busy parents . . .” or “Looking for a new sofa – make it easy like a #SundayMorning”.
  • Automation – there are applications in social media platforms (and independent apps that can be used) that will enable you to line up multiple posts on Facebook and Twitter which will roll out gradually over the course of a day or to schedule multiple posts so that they go live at specific times set by you.  This means that you can attend to all your business social media obligations in one fell swoop and then get on with other work throughout the day.
  • Knowing your Networks – spend some time studying the different social media platforms so that you can decide which will offer your business most value.  Check out the posts of accounts with a large number of followers and heavy engagement from followers and look at what they do to attract such a following.  This type of critical browsing on social media should help you to decide which platforms to use and what type of posts to publish. 
  • Images – no matter which social networks you choose for your business, it’s a fact that posts with images usually draw more attention than plain text.  Spend some time on collecting visuals to post on social networks.  Choose attention-grabbing images, use videos (either your own or link to videos you find on YouTube) to highlight your posts and gain more shares and views.
  • Engagement – don’t just post your own stuff, share interesting and informative posts on your company’s page too.  Follow the social media accounts of others who are either in your industry or in a similar or complementary sector in order to gain more peripheral followers.

Harnessing the power of social media is essential for business nowadays but it can seem like a full time job in itself.  This is where planning ahead comes in – taking the time to fully understand social media and using the tools available to make posting more convenient means that you can use social media for your business in an effective and timely manner.