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Find out Why Your Small Business would Benefit from a Website

It may surprise you to learn that there are still so many small businesses that don’t have a website, especially nowadays when more than 90% of business purchase decisions begin with an online4 search for products or services.  If you’re a small business owner without a website, you may want to consider dragging yourself into the 21st Century and putting your business online.  Even if you don’t do online orders, there are still too many benefits to ignore.  Here are the top three reasons your business needs a website:

•BRAND AUTHORITY – A website will make your business look more professional and more credible, adding to your brand authority.  If you don’t have a website, many people these days would not even consider you when they’re looking for products or services.  If you can’t be found online, they’re likely to simply write you off as an option.  Not only do you need a website, but your website will need to be attractive and with a responsive design, meaning that it can be viewed easily on mobile devices and tablets as well as on PCs.

•INCREASE YOUR CUSTOMER BASE – There are more than 20 million prospective shoppers online at any given time and they’re buying all sorts of stuff – books, computers, food, cars, cleaning services, etc.  You name it and its being sold online.  Even those who don’t like to actually buy online will research online before making a purchase in the local shops so that they can read customer reviews, compare prices and make an informed decision before parting with their hard-earned cash.  Having a website means that you will reach a much wider audience, all of whom can acce4ss information about your company and its products or services.  

•COST EFFECTIVE ADVERTISING – So many small businesses that don’t have a website say that the main reason is the cost involved.  However, when you consider the potential reach to customers that a website delivers, when compared with print advertising or flyers being delivered, a website is one of the cheapest ways of advertising your goods or services.  You could actually get a website professionally designed for the same sort of cost as a newspaper advertisement.  Unlike a newspaper ad though, your website will be permanent and won’t end up wrapping up somebody’s fish and chips tomorrow night!  A website is available to be viewed by anybody in the world, not just those who read the newspaper, so a website delivers a much wider reach than a print advertisement would.  Furthermore, with a little social media magic, you could extend that reach beyond your wildest dreams with a few Tweets a day or a few Facebook posts a week.

Even for businesses that consider themselves as primarily offline, having an online presence is essential for business nowadays.  As a small business it’s unlikely that you’ll have a large budget or the tech savvy staff to invest in a complex online strategy, but there are some great ways that you can start benefiting from the advantages that being online will bring.  Don’t get left out in the cold – get your business online now.