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Business Branding on a Budget for SMEs in Britain

“Branding” is a term that has been bandied about increasingly in recent years, especially by marketers and business owners.  However, most small to medium sized business owner have the idea that branding is an expensive undertaking, limited to the large companies and big businesses that can spend thousands, if not hundreds of thousands on rebranding their businesses.  That’s not necessarily so and today we’re going to take a look at how smaller business owners can harness the power of their brand to benefit their own businesses.

As it turns out, there are some creative methods you can use to brand your business without breaking the bank and going into debt.  These methods won’t cost you a load of money, but you will need to dedicate some time to making your brand work for your business in future.  In the 21st Century business landscape, building your brand is a crucial part of developing your business – it is the foundation that gives your company a “voice” that consumers can identify with, raising awareness of the value and identity of your specific brand.

WONDERFUL WEBSITE:  Unless your business is just a side-line operating by selling via Etsy or Facebook, then a website is essential for doing business nowadays.  You can build a great business website (or hire somebody to do it for you on a freelance basis) using WordPress.  This is where you showcase your products/services, tell customers where you are and share your story with your potential customer base.  Don’t’ forget to add a contact form or information on how you can be contacted.

GET A GREAT LOGO:  Your logo is a visual representation of your business – its public face.  If you can’t design a logo yourself (unless you have a qualification in graphic design, it’s a difficult undertaking) try hiring a freelance graphic designer to create your logo for you or consider crowdsourcing it through one of the online logo crowdsourcing sites – you can set the budget, you’ll get a load of logos to choose from and pay only for the one you use.

SOCIAL MEDIA STRATEGY:  Make sure you’re represented across the social media channels used by your customers and potential customer base.  Create a Facebook page for your brand and consider setting up accounts on Twitter and Instagram, then use them on a daily basis.  Use your social media accounts to alert your followers to any special offers, share some handy how-to posts on using your products/services, post regular photos of your business, your products, and your staff to give customers more visual images of your brand.  If your audience is responding to your posts and comments, make sure that you engage with them by joining in the conversation you’ve started, post answers to questions and get involved in online debates – this is a great way to build trust in your brand.

BLOGGING BUSINESS BENEFITS:  Using a blog is a great way to tell your story to your customers.  Just add a blog as a News section on your website and try to add content (articles, lists, tips and advice on your products/services).  Don’t just use the blog to advertise your business, add some value for customers with articles and stories that they will find amusing, useful and engaging.