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Building A Beautiful Business Website On A Budget

We all know that businesses need websites nowadays - we’re living in the Digital Age and all of the big businesses have great looking websites that help them to reach a much wider customer base than ever before.  However, for the small business owner, building a website may seem like a daunting prospect, particularly for those who are so busy running their business that they don’t have the time to do this work.  You’ll need a website that works effectively for your business and if you hire an agency to build it for you, how can you be sure that you will get the website you need to take your business to the next level?

There are three vital ingredients that you’ll need if you want to make sure your business website does the job it’s intended to do – reach a wider customer base and secure conversions:

TAKE CONTROL

If you want to be in total control of your website and be able to make necessary changes to it yourself, then the best choice is WordPress.  If it’s an e-commerce website, then consider using Woocommerce, WordPress’s ecommerce counterpart.  If you need help with your website, then there are online agencies that will provide you with a professional quality website at a surprisingly affordable rate.

DELIGHTFUL DESIGN

Some of the bigger business websites have a really slick design that’s been created by a graphic designer – this can be a pretty expensive option.  However, great design doesn’t have to cost the earth – take a look at the WordPress templates.  There are more than 22,000 designs to choose from so finding something that reflects your business’s brand image is a cinch.  Once you’ve chosen the design you want, it’s a simple matter to change the text, imagery and layout to suit your needs.  This can save a small business thousands in design costs and most of these templates are mobile responsive – an absolute necessity when you consider that most people nowadays access the internet via mobile devices like smart phones and tablets.

IMPRESSIVE IMAGES AND VIDEOS

Graphic designers like to design, they’re not really in business to choose the cheapest way of providing images for you.  Check out some of the images on some of the stock photo websites available and when you’ve chosen some images that you think would work well on your websites, you can get somebody to tailor the images to your requirements.  Alternatively, take some photos with your phone if you have a decent camera on it or hire a professional photographer for a day and have all your products photographed ready for your website.

Adding videos can offer your visitors an enhanced user experience (UX) and you don’t need to employ a production team to make videos for your website.  A whiteboard video with some 2D animation is by far the cheapest method of producing videos - it’s just a matter of focusing on your core message to get across exactly what you want to say.